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Recently, following a prolonged period of decline, the color TV market is showing signs of resurgence as upstream supply chain material costs continue to drop. According to my observations, with the recent downturn in LCD panel prices, Xiaomi TV took the initiative to offer significant discounts to consumers. Starting at midnight on September 1, Xiaomi TV announced a price cut across select models, marking a bold move in the industry.
Among the discounted models, Xiaomi’s price reductions focused on the newly released 4A series of smart TVs, which include screen sizes ranging from 43 inches to 65 inches. The price cuts varied from 200 yuan to 1,000 yuan, making these offers highly attractive to potential buyers.
The Xiaomi TV 4A series has consistently been one of the top-selling models on the market due to its cutting-edge features and competitive pricing. These TVs come equipped with a zero-line hardware setup and feature the industry's first AI voice system, which boasts an accuracy rate unmatched by competitors. This system supports advanced functionalities such as keyword searches, popularity rankings, controlling the TV, querying weather and calendars, multiple rounds of dialogue, and even intelligent error corrections.
Moreover, the 4A series boasts impressive hardware configurations. Powered by the Amlogic T962 4-core 64-bit high-performance processor, the standard version offers 2GB of RAM paired with 8GB of storage, while the AI voice version upgrades to 2GB of RAM and 32GB of storage—currently the most generous memory configuration available in the TV market. This ensures smooth and rapid operation.
From a product performance standpoint, the Xiaomi TV 4A series has clearly set a benchmark, reflecting the company's commitment to delivering exceptional value. By reducing prices, Xiaomi is staying true to its mission of "making the world’s best TVs affordable for everyone." Consumers can now enjoy a superior smart TV experience at even more reasonable prices.
In addition, according to projections from industry editors, the price adjustments for the 4A series will be available across multiple platforms, including the Mi Mall, Mi Home, JD Mi Flagship Store, Tmall Mi Flagship Store, and Suning Mi Flagship Store. To ensure customer satisfaction, customers who purchased the discounted models from August 25th to August 31st at midnight will receive appropriate compensation for the price difference.
Following the announcement of these price cuts, Xiaomi TV received widespread support from online communities. As the first major player in the TV industry to make such a move, Xiaomi reaffirmed its dedication to providing excellent value for money. The ability to swiftly adjust prices following the downward trend in LCD panel costs can be attributed to Xiaomi’s status as an internet-based TV brand without the burden of traditional physical retail channels. This allowed Xiaomi to pass on savings directly to its customers.
Industry insiders noted that Xiaomi TV’s swift response to the LCD panel price drop not only highlighted its competitive pricing strategy but also underscored the brand's growing influence and core strengths within the color TV market.
By prioritizing affordability and innovation, Xiaomi continues to redefine consumer expectations in the electronics sector, ensuring that premium technology remains accessible to all.