【World Wide Web Reporter Li Tingting】 According to a recent report by Yonhap News Agency on September 19, the "2017 Global CSR Ranking" released by the U.S.-based Reputation Institute showed that Samsung Electronics fell to 89th place, a significant drop of 69 positions from its 2016 ranking.

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The Global Corporate Social Responsibility (CSR) ranking is an annual evaluation that assesses how well global companies perform in terms of social responsibility. In 2016, Samsung was ranked 20th, but this year it dropped sharply to 89th. Analysts suggest that this decline might be linked to the bribery scandal involving Samsung's Vice President, Lee Jae-yong. The incident significantly damaged the company's public image and trust among consumers.

Since Samsung has been participating in the CSR rankings, its position has remained relatively stable, hovering around the 20th spot. For example, it was ranked 26th in 2013, 16th in 2014, and 20th in 2015. However, the sharp fall this year has raised concerns about the company's reputation. Forbes, a well-known U.S. business magazine, pointed out that two major events contributed to this decline: the Galaxy Note7 battery fire crisis and the arrest of Lee Jae-yong for alleged corruption. These incidents have had a lasting impact on Samsung's brand perception and corporate image.

As one of the world’s leading technology companies, Samsung's performance in CSR is closely watched by investors, consumers, and analysts alike. This drop serves as a reminder of how sensitive brand reputation can be to corporate misconduct and product failures. It also highlights the importance of maintaining strong ethical standards and consumer trust in today's highly competitive market.

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