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At 2:00 PM on September 12th, Nuts Smart Cinema held a new product launch event at the China Film Directors Center in Beijing. During the event, three new products were unveiled: the Nuts 1895, Sensible M6, and Aurora A6, with prices set at 8,999 yuan, 2,399 yuan, and 1,599 yuan respectively. The lineup spans high-end, business-oriented, and affordable models, each offering unique features tailored to different user needs.
The event kicked off with a tribute to classic cinema, featuring an interactive scene between Charlie Chaplin and Marilyn Monroe from a famous film. Hu Zhenyu, founder of Nuts Smart Cinema, used this moment to highlight the company's vision for the future of projection technology. For over a decade, Nuts has been committed to transforming the industry and redefining how people experience entertainment at home.
Following the opening, the conference reviewed key industry data, including the growth of smart micro-projector shipments, which reached 1 million units globally in 2017—an impressive 50% increase compared to 2016. Consumers are now prioritizing features like 1080P resolution, laser technology, and ultra-short throw lenses. This trend signals a bright future for the smart projector market.
As a leading brand in the micro-investment sector, Nuts Smart Cinema not only offers a comprehensive product line but also demonstrates strong operational performance. With an average daily operating rate of 36.1% (well above the industry average of 7%) and an average user engagement time of 117 minutes (compared to 60 minutes industry-wide), the company continues to solidify its market leadership.
The theme of the event was “New Lifestyle,†emphasizing that everyone deserves to enjoy life to the fullest through innovative technology. Nuts believes in embracing life’s beauty through science and creativity, and the three new products embody this philosophy by offering users new ways to experience entertainment.
The Sensible M6 is a standout with its elegant design and advanced features. It includes a plug-and-play phone screen mode, allowing instant screen enlargement, and comes with a remote-controlled lens cover. Its 200 ANSI lumens brightness, Android system, and iQIYI content support make it ideal for both home and office use.
The Aurora A6 made its debut on JD.com and Tmall on September 1st, launching at an eye-catching price of 999 yuan. With 300 ANSI lumens, 1080P resolution, and HIFI audio, it sets a new standard for budget-friendly projectors, offering an immersive home theater experience.
Finally, the Nuts 1895 stole the spotlight with its retro design inspired by the first film shown by the Lumière brothers in 1895. Featuring 1200 ANSI lumens, 1080P resolution, and a symmetrical stereo system, it combines style with powerful performance. Unique features like movie filters and a vintage control knob add a nostalgic touch, making it a true work of art.
As Nuts Smart Cinema continues to innovate, the company remains dedicated to pushing the boundaries of smart projection technology. With a strong focus on hardware, accessories, content, and cinema experiences, Nuts has grown rapidly, expanding both domestically and internationally.
Looking ahead, the company is confident in its ability to lead the industry and redefine the living room experience. As Chinese brands like Nuts Smart Cinema continue to rise, they are well-positioned to reshape the future of home entertainment.