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At 2:00 pm on September 12th, Nuts Smart Theater hosted a new product launch event at the China Film Directors Center in Beijing. The company unveiled three new models — the Nuts 1895, Sensible M6, and Aurora A6 — each with prices set at 8,999 yuan, 2,399 yuan, and 1,599 yuan respectively. These products span high-end, business-oriented, and affordable categories, each designed to meet different user needs and bring innovation to the market.
The event kicked off with a nostalgic touch, featuring an interaction between characters from classic films like Chaplin and Marilyn Monroe. Hu Zhenyu, founder of Nuts Smart Theater, used this moment to highlight the brand's vision for the future of projection technology. For over a decade, Nuts has been committed to transforming the industry and redefining how people enjoy entertainment at home.
During the conference, data was presented showing that global shipments of smart micro-projectors reached 1 million units in 2017, marking a 50% increase compared to the previous year. Users are now most interested in features such as 1080P resolution, laser technology, and ultra-short throw lenses. With these trends, the future of the smart projector market looks very promising.
As a leading brand in the micro-investment sector, Nuts Smart Theater has built a strong reputation through its comprehensive product lineup, high operational efficiency, and user engagement. With an average daily operating rate of 36.1% (well above the industry average of 7%), and an average daily usage time of 117 minutes (double the industry standard), the brand continues to prove its dominance in the market.
At the heart of the event was the concept of "New Lifestyle" — a philosophy that emphasizes enjoying life through technology. Nuts believes that everyone deserves to experience the beauty of life, whether through a movie night or a business meeting. The three new products embody this idea, offering users a blend of innovation, functionality, and style.
The Sensible M6, launched by Chen Xingbo, Co-CEO and Chief Designer, stands out with its sleek design and versatile features. It includes a plug-and-play phone screen mode, a remote-controlled lens cover, and a built-in laser pointer. With 200 ANSI lumens brightness, a smooth Android system, and access to iQIYI content, it’s perfect for both home and travel use.
The Aurora A6 made its debut at the conference and was also available on JD.com and Tmall starting September 1st. Priced at just 999 yuan, it offers 300 ANSI lumens, 1080P resolution, and high-quality stereo sound, making it a top choice for budget-conscious consumers looking for a great home theater experience.
Finally, the Nuts 1895 stole the spotlight with its retro design, inspired by the first film shown by the Lumière brothers in 1895. Featuring 1200 ANSI lumens, 1080P resolution, and advanced features like auto-focus and symmetrical HIFI audio, it combines classic aesthetics with modern performance. Exclusive features like a vintage-style dial and movie filters make it more than just a projector — it's a piece of art.
Ji Yuelin, co-CEO of Nuts Smart Theater, shared the company’s journey, highlighting its commitment to craftsmanship and innovation. Over the past four years, Nuts has grown rapidly by adopting a business model that integrates hardware, accessories, content, and cinema experiences. With continuous R&D investment and expanding partnerships, the brand is well-positioned for long-term success.
Looking ahead, Nuts Smart Theater is confident in its ability to lead the industry and continue pushing boundaries. As the smart projector market matures, companies like Nuts are poised to reshape how we experience media at home, bringing new life and innovation to every living room.