Recently, China Mobile and BOE (BOE) have signed a strategic cooperation agreement, focusing on the development and provision of digital display products and systems. The collaboration aims to drive the growth of the TV industry for operators, particularly in the IPTV and OTT sectors. This partnership marks a significant step forward in integrating advanced display technologies with operator services.

To speed up market penetration, the two companies will jointly launch a series of large-size 4K ultra-high-definition television products under the "China Mobile" brand. This is the first time that an operator has launched its own TV brand in China, showcasing a new direction in the industry. These products are designed to meet the evolving demands of consumers who are looking for high-quality, interactive, and smart TV experiences.

The collaboration leverages China Mobile's strong distribution network and extensive experience in network operations and management, while BOE brings its expertise in panel manufacturing, intelligent production, and comprehensive software solutions. Together, they aim to create a new ecosystem in the Internet of Things (IoT) space by developing smart, connected display devices that offer enhanced user experiences.

With the rapid expansion of the 4K ultra-high-definition market, Chinese operators are increasingly investing in TV services. Compared to traditional TV or internet-based streaming platforms, operator TV offers more interactive features through broadband IP networks, using TVs or set-top boxes as terminals. It provides users with a wide range of services, including video content, communication tools, gaming, and on-demand viewing options. This flexibility and interactivity make operator TV a preferred choice among service providers and end-users alike.

This partnership not only strengthens the position of both companies in the digital entertainment sector but also sets a new standard for how operators can integrate technology, content, and connectivity to deliver next-generation TV experiences.

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