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[Global Tech Correspondent Zhu Pei] On July 25th, according to Russian satellite news reports citing the sales manager of Chery Automobile Rus, named Andong Ganru, the company is actively reviewing its sales strategies for the Tiggo 2 and Tiggo 5 in the Russian market.
In an interview, Gan Ru mentioned that the sales performance of the Tiggo 2 and Tiggo 5 had exceeded expectations. He noted, “Consumers in Russia are eager to embrace new designs and innovative features, which has encouraged us to rethink our sales approaches for these models.â€
The Chery Automobile Russia branch highlighted that the brand's sales figures in Russia have been steadily climbing. In January, Chery sold 200 vehicles, while sales rose to 520 units in May and further increased to 605 units in June, representing a year-over-year growth of 36% in 2016. Gan Ru expressed optimism about the future, stating, “We are aiming for a doubling of our sales compared to the same period last year by September.â€
Chery currently offers three models in Russia: the Tiggo 5, Tiggo 3, and Tiggo 2. Last year, Chery sold a total of 4,758 vehicles in Russia, securing its position as the second-largest Chinese automaker in the country, trailing only Lifan.
As the automotive industry continues to evolve, Chery remains committed to understanding local consumer preferences and tailoring its offerings accordingly. This strategic focus on innovation and customer satisfaction has positioned Chery as a key player in the Russian market, with plans to expand its presence further through enhanced product offerings and marketing initiatives.