KW4-Double Pole Miniature Micro Switch
Features
â—† Small Compact Size,Global safety approvals
â—† Variety of lerers
â—†Customized Designs
â—†Widely used in household appliances, electric force, telecommunications, machine tool, vessel, textile, printing, Mining machine, Mustic Instrument, etc.
Double Pole Micro Switch,Double Pole Miniature Micro Switch,Double Pole Subminiature Micro Switch,Double Pole Double Throw Micro Switch Ningbo Jialin Electronics Co.,Ltd , https://www.donghai-switch.com
â—† Multi circuit function
â—† Long life & high reliability.
â—† Wide Range of wires Terminals.
â—†Variety of actuator and terminals
In the past, "China Cool Alliance" was synonymous with Chinese mobile phone manufacturers. Today, Huawei has climbed to third place globally and first in China, surpassing Samsung in the smartphone market. Lenovo also ranks among the top five globally, while ZTE, once the market leader, now barely maintains a spot within the top ten.
Why did ZTE fall behind in the smartphone era? On January 20, 2016, ZTE's Executive Vice President and Head of the Terminal Division, Zeng Xuezhong, sent an internal memo over 3,000 words long, reflecting on the company's past performance and outlining a path for recovery. The letter quickly spread across the industry.
Huawei faced similar challenges in 2012 but managed to turn around by cutting 80% of its product lines, rethinking its distribution strategy, and focusing on the high-end market. Could Zeng’s letter be the turning point for ZTE, helping it follow a similar path to revival?
ZTE’s domestic market performance has been weak, earning it the label of a second-tier brand. In 2015, ZTE shipped 56 million smartphones globally, falling short of its 60 million target. While international markets like the U.S., Asia-Pacific, Europe, Africa, and South America saw significant growth, ZTE struggled at home, selling only 15 million units in China — far behind Huawei, Xiaomi, and even OPPO and Meizu.
Some analysts questioned ZTE’s reported figures. According to TrendForce, ZTE ranked 10th globally in 2015 with over 40 million units sold, contradicting ZTE’s claim of 56 million. Meanwhile, comScore data showed that ZTE wasn’t even in the top four in the U.S. market, raising doubts about its fourth-quarter performance.
Despite these discrepancies, ZTE’s main issue remains its underperformance in the domestic market. With 15 million units sold in China, it’s struggling to compete with Huawei, Lenovo, and emerging brands like Xiaomi and Meizu.
In 2016, ZTE set a sales target of 70 million units, but many believe the past three years were a lost opportunity for the company. As Huawei, Lenovo, Xiaomi, and others rose, ZTE fell behind, missing key trends in online marketing and consumer behavior.
Zeng Xuezhong admitted that ZTE failed to adapt to the shift from feature phones to smartphones and missed opportunities in brand building and channel development. Industry experts added that ZTE’s products lacked competitive pricing, poor user experience, and insufficient marketing efforts.
For example, on Tmall and JD.com, ZTE’s presence is minimal compared to Huawei, Xiaomi, and Meizu. Even in mid-range price segments, ZTE’s offerings struggle to match competitors in terms of performance and value.
Despite having strong patent portfolios and overseas expansion, ZTE’s brand image still lags. While Huawei targets the high-end and Xiaomi focuses on affordability, ZTE lacks a clear identity. Sun Wenping, President of the Shenzhen Mobile Phone Industry Association, noted that ZTE’s product positioning is unclear, with too many models lacking distinct differentiation.
The domestic market is fiercely competitive, and brands must constantly innovate or risk being left behind. Companies like Nokia and Motorola have already faded, and ZTE must find a way to stay relevant in this evolving landscape. Whether it can recover and rise again depends on its ability to adapt and connect with consumers effectively.