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On August 7, according to foreign media reports, Lyft, the renowned American ride-hailing app, announced plans to create its very own autonomous driving division. Unlike other companies or partnerships in the self-driving car sector, Lyft aims to take a distinct approach. Headquartered in San Francisco, the company plans to launch its own network, inviting automakers and tech firms to utilize its technology to enhance their self-driving vehicle capabilities while collecting valuable data. Lyft is even considering sharing its computer software and sensor technologies.
Raj Kapoor, the company's Chief Strategy Officer, emphasized that Lyft is pursuing an open strategy to accelerate the environmental and safety advantages of self-driving cars. He mentioned that the company is bringing its expertise in networking to the forefront of discussions. Kapoor stated, “We believe this is inevitable, and the world is moving towards autonomous driving. We need to step into this role.â€
Similar to other tech giants and automakers, Lyft collaborates with companies like Google’s Waymo and General Motors. However, unlike these entities, Lyft doesn’t intend to manufacture cars. Instead, the company seeks to establish a standardized system on its platform. Initially, this network will be accessible to Lyft's existing partners.
Exactly how Lyft intends to profit from this system remains unclear, but potential revenue streams could include charging fees to those who use its network or leverage its systems. For instance, General Motors, which has previously invested $500 million in Lyft, might operate its own self-driving cars on the Lyft platform. The data gathered from GM and other companies will contribute to creating high-resolution maps to help vehicles navigate global streets. This data will also assist in developing autonomous driving computers.
Lyft refers to this initiative as "Level Five," an industry term for full autonomy. The company anticipates having hundreds of employees working on autonomous vehicles in Palo Alto, California, by the end of 2018.
Currently, Lyft operates in over 350 cities worldwide. The company insists that even when driverless cars hit the roads, there will still be human drivers in the driver's seat. Many regions lack detailed maps necessary to guide self-driving cars, making human drivers essential for now.
Lyft isn't rushing to roll out driverless cars just yet. The robot fleet won't be deployed en masse in San Francisco right away. Initially, users will spot cars appearing in small areas, providing services in isolated patches.
In fact, over the last two years, Lyft has collaborated with numerous companies. Its competitor, Uber, has already set up its own self-driving division and hired many experts from Carnegie Mellon University to develop autonomous driving technology. However, Uber has faced一系列 challenges recently, including a lawsuit from Google’s Waymo, which accused Uber of patent infringement. Although the issue was somewhat resolved, Uber's reputation suffered damage.
In the second quarter of this year, despite Uber’s negative press, Lyft performed well in the U.S. market, though its valuation remains only one-sixth that of Uber. Choosing a different route, Lyft decided to open up its autonomous driving network and profit from it. This decision not only avoids the immense capital and competitive pressures associated with building a massive self-driving operation but also positions the company uniquely in the market.