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According to data from the third-party market research firm Yikang, in the first half of 2017, China’s color TV market saw shipments of 22.51 million units, representing a year-on-year decline of 10.8%. Retail sales amounted to 75.4 billion yuan, showing a slight increase of 0.8%. Overall, the industry faced depreciation pressures. This year, both online and offline retailers have struggled, reflecting the broader challenges facing TV manufacturers. Major Chinese TV brands recently reported their performance for the first half of the year, revealing a more challenging landscape than previous periods. One key factor behind this downturn has been the sharp rise in raw material costs. Panels alone account for over 40% of the cost of TV components. Data from the China Electronics Video Industry Association indicates that panel prices surged more than 30% year-on-year in the first half of this year. Yet, during the same period, the average price of color TVs only increased by 12.4%, far below the rate of panel price hikes. Consequently, the net profit margin in the color TV sector fell below 1%. Intense market competition has prompted a new wave of consolidation within the domestic TV industry.
At the same time, the ongoing evolution of consumer preferences presents new opportunities for the TV sector. Consumers are shifting their focus from basic functionality to immersive experiences. TVs are evolving into smart entertainment hubs, serving as gateways to digital lifestyles. In response to this shift, traditional TV manufacturers are moving away from price wars and focusing instead on enhancing user value. Efforts now center on improving user experiences rather than simply cutting hardware costs. However, despite heavy marketing, some所谓的 "technological innovations" have failed to deliver meaningful improvements, leaving users disappointed.
So, what do consumers truly want? What innovations could revolutionize living room culture? Perhaps Konka's R1 series offers some answers.
Konka, a long-standing player in the TV market, is undergoing significant transformations. The company is reorganizing its structure, reforming its mechanisms, and optimizing production capacity. In addition to launching a series of innovative products, including 8K TVs, Konka has also unveiled a range of cutting-edge technologies at events like CES. Zhou Bin, Konka’s new president, emphasized in recent interviews that the company plans to significantly boost R&D investments this year to enhance its market position.
In terms of branding, Konka has also made strides. The company signed a partnership with Jiangsu Suning Football Club early this year, collaborated with Hunan Mobile to establish a smart home ecosystem, and initiated a charitable "Heart Journey" project. Recently, Konka also became the official partner of La Liga in the Chinese region. These initiatives not only strengthen brand alliances but also support Konka's transition toward a smarter, more integrated home ecosystem.
With the peak shopping season ahead, Konka's innovations in both product lines and branding hold promise to steer the domestic TV industry forward.
Konka’s R1 series has garnered three prestigious certifications, marking a milestone in the new era of frequency conversion technology. The National Radio and TV Product Quality Supervision and Inspection Center, part of the China Electronics Technology Group Corporation, has validated the advancements in Konka's technology. As a respected third-party institution, this center has played a pivotal role in advancing China’s consumer electronics industry.
Experts analyzing Konka’s R1 inverter TV highlighted its groundbreaking technologies—chip frequency conversion, screen frequency conversion, and backlight frequency conversion. These innovations effectively enhance the refresh rate, adjust contrast dynamically, and optimize backlight settings, earning high praise from industry experts.
The chip frequency conversion leverages upgraded motion estimation and motion compensation (MEMC Pro) functions, addressing issues common with lower-resolution network videos. By analyzing motion vectors, it generates additional frames, improving clarity and reducing artifacts, thereby boosting the refresh rate to 60Hz.
Screen frequency conversion involves local contrast techniques, dividing the screen into 1296 zones for independent brightness and contrast adjustments. This results in sharper images and better visual quality.
Backlight frequency conversion employs 16-zone local dimming technology, using advanced chips to control backlight brightness dynamically. This ensures optimal illumination across different screen areas, enhancing the overall viewing experience.
These technologies collectively redefine Konka’s “Variable Frequency TV†as more than just a marketing term. Industry analyst Liang Zhenpeng noted that Konka’s innovations in frequency conversion technology are particularly significant, offering tangible enhancements in picture quality and setting a new standard for domestic electronics.
For those interested in smart TV ecosystems, platforms like the Sofa Butler provide comprehensive resources on TV boxes and smart TV solutions.