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On August 29, reliable sources revealed that Guangzhou Kaisheng Electronic Technology Co., Ltd. (shortened stock name: Kaisheng, stock code: 837235) has ceased operations. According to reports, the sponsors of Kaisheng were informed on August 23, 2017, that the company had ceased production and shut down. It was discovered that Kaisheng currently faces the following issues:
1. The company's office building and factory are closed, with no workers involved in production.
2. The company is in arrears with employee wages, leading to strained labor relations.
3. There is a conflict between the company and its suppliers, resulting in most suppliers ceasing cooperation.
Kaisheng Co., Ltd. was founded on August 15, 2006, and was officially listed on the National SME Stock Transfer System on May 30, 2016. Data shows that Kaisheng's operating revenue in 2013, 2014, and January-September 2015 was 111 million yuan, 99.934 million yuan, and 53.448 million yuan, respectively, with net profits of 2,953,600 yuan, 5,162,400 yuan, and 4,414,100 yuan, respectively.
According to the Dikaibei New Board Research Institute, Kaisheng specializes in the research, development, production, and sale of PC power supplies and LED driver power supplies, holding a significant market share in the field of switch-mode power supplies.
Given these developments, is Kaisheng truly facing a business crisis as reported? To confirm the veracity of the news, I cross-checked relevant information about Kaisheng on the official websites of the New Third Board Online, Flush, and the company itself.
It was confirmed that Kaisheng’s stock information has been removed from Xinsanban Online, and similar information on the Flush website has also been taken down. Further inquiries on the Changjiang Securities website yielded no relevant results.
These indicators raise significant doubts about Kaisheng’s current business standing. Some insiders noted that while Kaisheng once enjoyed a good reputation for its PC power supplies, it gradually lost customers in the latter stages due to poor product quality control.
Today, the booming LED lighting market presents immense opportunities for the LED driver power supply market. Statistics from the High-tech Research Institute’s LED Research Institute (GGII) show that the global LED lighting power supply output value reached 44.6 billion yuan in 2016, up 24.2% year-over-year. In 2016, China’s LED lighting driver power supply output value was 19.8 billion yuan.
This data underscores the continued growth of the LED driver power market. Against this backdrop, what lessons can Kaisheng’s struggles offer to the industry?
Firstly, companies must prioritize strict quality control. Quality is the lifeblood of any enterprise. In an era dominated by low-price strategies, product homogenization intensifies. Once product pricing stabilizes, brand, quality, and service competition will become the norm.
Secondly, companies should adopt a differentiated approach. As industrial concentration increases, larger enterprises secure their market positions, squeezing smaller players. This environment calls for small and medium-sized enterprises to focus on niche markets and excel in specialized products.
In conclusion, the rise and fall of Kaisheng serve as a cautionary tale for businesses in the electronics sector, emphasizing the importance of quality and innovation amidst shifting market dynamics.
