Beginning in the first half of 2015, the state and local governments increased the promotion of smart manufacturing in terms of policy measures and major engineering projects, and promoted mass entrepreneurship and innovation. Looking forward to the second half of 2015, the development path of smart manufacturing will gradually become clear, and mergers and acquisitions will accelerate the process of manufacturing Internetization and accelerate China's intelligent manufacturing.

"Internet + manufacturing" booming, the market has six characteristics

First, smart manufacturing has become the main direction of building a strong country. In the first half of the year, national policies strongly supported smart manufacturing. On May 19th, the State Council issued "Made in China 2025", which clarified that intelligent manufacturing is the main direction of building and manufacturing a strong country. It proposes to promote the integration of informatization and industrialization as the main line, focus on the development of intelligent equipment and intelligent products, and promote the intelligentization of the production process. Cultivate new production methods, comprehensively improve the intelligent level of R&D, production, management and service, and deploy and implement major projects for intelligent manufacturing.

On March 9th, the Ministry of Industry and Information Technology issued the "Notice on Launching the 2015 Special Action Plan for Intelligent Manufacturing Pilot Demonstration", which will carry out pilot demonstrations in six aspects, including process manufacturing, discrete manufacturing, and intelligent equipment, to promote industrial transformation and upgrading, and accelerate manufacturing power. Construction process.

On March 31, the Ministry of Industry and Information Technology issued the "Notice on Continued Pilot Work on Internet and Industrial Integration Innovation", proposing to continue pilot demonstration work in the field of Internet and industrial integration innovation, fostering an Internet innovation model, and providing important support for Internet and industrial integration innovation. support. At the same time, smart manufacturing supporting measures were intensively introduced everywhere. Tianjin, Yunnan, Qingdao and other provinces and cities have formulated pilot implementation plans for smart manufacturing.

Second, the "Internet + manufacturing" is hot. At present, the pace of integration and innovation between the Internet and all walks of life is accelerating, and the chemical reactions and amplification effects generated by it continue to change the R&D design, manufacturing and marketing service models, and become the new engine for the transformation and upgrading of the manufacturing industry.

Automobiles, home appliances, consumer goods and other industries are accelerating the embrace of the Internet. The “Internet +” and manufacturing integration and innovative application modes of crowdsourcing, such as R&D mode and large-scale personalized customization, are constantly emerging.

On March 12th, Shanghai Automotive Group and Alibaba signed an Internet Vehicle Strategic Cooperation Framework Agreement to build a crowdsourcing platform for SAIC Ali's Internet car product design and innovation, and promote the online gathering of Internet car personalized design ideas.

On May 16th, Qingdao Haier Group relied on highly connected smart factories such as production lines, machines, products and workers to introduce elements such as color, material and function that can be customized according to requirements. It has intelligent color recognition, body sensing and automatic opening. Such as smart washing machine production mode.

On June 10th, Aokang International, the leading shoe industry in China, cooperated with Lanting Group, an e-commerce company, to rely on the online sales resources of more than 200 countries to integrate and optimize online and offline resources, expand sales channels of footwear products, and accelerate traditional marketing. Service model transformation.

Third, a number of typical applications for cross-border e-commerce emerged. Manufacturing companies have applied cross-border e-commerce to undertake overseas orders, expand exports, build their own brands, and enhance sales and service capabilities. Shenyang equipment manufacturing enterprises use Dalong.com, the largest cross-border e-commerce platform in China, to realize online product information and business negotiations, enjoy integrated customs declaration services such as customs clearance and tax refund, and comprehensive value-added services such as supply chain finance and tax refund finance. Realize the transformation and upgrading of the external value chain of equipment manufacturing products.

Relying on highly interconnected smart factories such as production lines, machines, products and workers, Guangdong Easy Power Co., Ltd. cooperates with MercanTIle, a well-known B2B e-commerce platform in Latin America, to develop a new cross-border e-commerce trade channel for overseas corporate customers, with a view to achieving Power and new energy products expand business in Latin America, such as Chile and Mexico.

Fourth, the cloud-based ecosystem has taken shape. Cloud-based ecosystems with cloud design, cloud production, cloud management, cloud testing, cloud analysis, and cloud services are accelerating. In the public integrated cloud service platform, Foshan's home furnishing industry officially launched the cloud manufacturing public service platform.

The platform utilizes next-generation information technologies such as cloud computing and big data to deeply integrate and configure online and offline resources to create a cloud collaboration system for internal and external production, design, sales and logistics of upstream and downstream enterprises in the home industry chain. At present, more than 130 leading enterprises have settled in the platform and brought more than 20,000 enterprises to gather.

Aerospace Science and Technology Group relies on abundant manufacturing resources and capacity cloud pool to launch a comprehensive service platform integrating the industrial Internet platform, open entrepreneurial platform and production service platform - Aerospace Cloud Network. Dongguan City cooperates with the Chinese Academy of Sciences to build a smart manufacturing cloud service platform, and utilizes new generation information technologies such as the Internet and cloud computing to promote the open sharing of manufacturing resources such as R&D design, data management, and engineering services.

In terms of professional segmentation cloud service platform, the first industrial SaaS cloud in China - Beijing "cloud chain" industrial SaaS cloud platform was officially launched. Sany Heavy Industry Group actively builds an online online diagnostic cloud platform, real-time remote monitoring of the operation status of construction machinery, deep excavation of equipment operation big data and timely and effective arrangement of equipment inspection and maintenance.

Yuanda Group continuously scans the air-conditioning products around the clock, aggregates user data into the product cloud detection pool, and models and analyzes the collected data to obtain the operating status of the unit and predict future trends.

Fifth, the O2O business model has become an application highlight. Multi-industry accelerates O2O layout, and a large number of manufacturing companies integrate online and offline resources through O2O, innovate business models, and explore new production methods such as customized and on-demand manufacturing. In the home decoration industry, Shangpin Home is actively building the O2O closed-loop ecology of the furniture industry with online booking and offline design experience as the core.

Consumers can make free online appointments for designers through Shangpin Home Ownership. After the designer goes online, the designer draws a sketch of the furniture design according to the needs of the consumer. After the two parties interacted online and discussed the final plan, they were handed over to the factory for custom production, and they were distributed and installed by Shangpin.

In the household appliance industry, Qingdao Haier proposed the O2O maker model of “enterprise platformization, employee creation, and user personalization”, which broke up the organizational structure of the enterprise into a quantum platform and formed an open, integrated platform community. The employees interact with the users online, connect the needs, create small and micro-creative companies online, realize innovative ideas, product incubation, and provide customized products and services for users.

In the robot manufacturing industry, Xinshida Robots builds an O2O robot sales platform that provides end users with products, system integration and service resources. With offline experience and online ordering, the customer-focused decision-making, procurement and extension services are integrated. Service system.

Sixth, financial crowdfunding promotes manufacturing public entrepreneurship and innovation. In the first half of the year, the financial crowdfunding business model built an entrepreneurial and innovative incubation environment for parallel manufacturing product research and development, capital acquisition and value mining for its manufacturing companies with its inclusive finance and direct consumer characteristics.

Through the two-way interaction between the financial crowdfunding platform and potential users, the majority of entrepreneurs realize timely adjustment of product design with user feedback to improve market matching rate. With its low financing threshold, flexible financing methods, and rapid iterative innovation platform positioning, financial crowdfunding promotes small and medium-sized startups to quickly accumulate venture capital in a low-cost and high-efficiency manner. The financial crowdfunding platform is increasingly becoming an incubator for entrepreneurial innovation projects, driving public entrepreneurship and innovation.

At present, Taobao crowdfunding has launched more than 1,300 projects with more than 2 million participants and cumulative crowdfunding of more than 300 million yuan. Among them, there are 44 million-level projects and 4 million-level projects. The maximum amount of individual project crowdfunding exceeds 21 million yuan. The amount of crowdfunding for science and technology projects based on intelligent software and hardware accounts for 90% of all projects.

Three major issues are highlighted, the traditional model hinders development

First of all, the intelligent manufacturing standard specification system is still not perfect. The imperfection of China's intelligent manufacturing standard system is mainly reflected in two aspects. First, the smart manufacturing top-level reference framework is lacking. China has not yet established a complete top-level reference framework for intelligent manufacturing. The layer-by-layer logical progressive relationship of the intelligent manufacturing framework is still unclear.

At present, the German Electrical and Electronics Industry Association has released the Industry 4.0 Reference Architecture (RAMI4.0) and defined the Industry 4.0 components, laying the foundation for the company to develop future smart products and business models. At the same time, the US Industrial Internet Alliance, led by ATT, Cisco, GM, IBM, Intel and other companies, builds the industrial Internet from seven aspects: physical systems, sensors and actuators, device management, data management, analysis services, applications and integration, and commercial systems. Reference frame.

Second, the key technical standards for smart manufacturing are not yet uniform. The specific development paths of key technologies such as Internet of Things, intelligent equipment and robots, big data, cloud computing, and software related to intelligent manufacturing are not clear enough, and the corresponding standard specifications have not been unified, resulting in poor compatibility between different manufacturers and high integration difficulty.

Second, the industrial Internet architecture system needs to be solved. The Industrial Internet is a centralized networking of multiple heterogeneous networks that interconnect devices, products, and people. It is a network of networks. Heterogeneous networks in the industrial Internet include RFID, Bluetooth, Zigbee, WiFi, cellular networks, etc., wireless communication networks with different communication distances, different communication protocols, and Internet and private protocols based on TCP/IP protocols. The internet.

Different heterogeneous networks have large differences in the content of communication protocols such as network architecture, reference framework, data structure, response mechanism, and addressing mode. If the convergence problem between heterogeneous networks cannot be solved, the interaction, storage and mining of industrial big data will be limited, and the value-added services of the product life cycle will also be affected.

Therefore, it is necessary to clarify the transfer mechanism of gateways between heterogeneous networks and establish a unified industrial Internet architecture system that can integrate different heterogeneous networks.

Finally, the traditional industry management model is not compatible with the new model of “Internet + manufacturing”. The institutional mechanism and management mode of the industrialization era are not compatible with the new model of "Internet + manufacturing", which is mainly reflected in three aspects:

The first is the incompatibility between traditional production relations and emerging production relations. The flourishing of new things must have an impact on existing rules. The state has insufficient response to the "Internet + manufacturing" innovation development trend, lacking long-term strategic ideas and effective management models. The current manufacturing policy is still the inheritance of the old industrialization ideas, which may hinder the development of “Internet + manufacturing” in terms of regulatory standards and administrative examination and approval.

Second, the industry is not adapting to the industry management system that accelerates cross-border integration and fragmentation. "Internet + manufacturing" is not just a matter of the Ministry of Industry and Information Technology, but a big article that is highly coordinated and coordinated by all government departments. At present, the government informationization promotion department is still subordinate to the technology and tools level in the entire government system, and lacks the ability to lead the overall situation across departments and industries. This will lead to the formation of information islands between relevant departments, and it is difficult to adapt to "Internet + manufacturing." The industry has brought about a major change in the industry.

Third, the growing basic information resource sharing and business coordination needs and regulatory methods are not suitable. The high degree of synergy between the upstream and downstream links of the manufacturing industry chain puts forward higher requirements for the establishment, opening and sharing of basic information resources such as enterprise credit information database, industry database and legal person database. At present, China has not established a business synergy guarantee mechanism and supervision method that can cope with the sharing of basic information resources in the industry, which seriously restricts the open sharing of information resources in the upstream and downstream of the industry chain.

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