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BOE Alta is a display terminal product launched by BOE in 2015. It is also the first TV set of BOE. It uses a 55-inch 4K screen and costs 19,800 yuan. This product uses a simple and low-key style in the design and use of functions, the whole machine focuses on the integration of simple design, and does not carry an intelligent system such as Android. 
Alta's front screen uses an all-in-one flat design with black borders, rounded corners, fine workmanship, and no use of ultra-thin designs. 
In the details section, an egg is set at the power button, and the overall design uses the O letter design of the BOE brand LOGO. 
In addition, the first thing that made people feel the impact was Alta's speaker, which was embedded in the lower part of the machine and protruded on both sides, which could play a supporting role and also extended to the resonance chamber of the speaker. The built-in speaker is produced by Harman Kardon, and the sound quality is good. It can be connected via Bluetooth and used as an extension speaker for mobile devices. 
The base part of Alta uses its own speakers, while adding extension brackets at the rear to increase stability. After fixing, the front panel and the vertical line are at an elevation angle of 7. 
At the same time, we can also see that Alta's back has also adopted a one-piece design, as a whole did not design any cooling holes and other interfaces. So how does it perform signal transmission? 
Alta performs signal transmission through an external Alta Cub box, which connects to the TV via a dedicated cable, supports Bluetooth 4.0 wireless connection for connecting Bluetooth headsets and speakers, and also supports WIFI connection and multi-screen interaction, which can be used for mobile devices. Audio and video content is pushed to BOE Alta playback. 
The Alta Cub box integrates USB, HDMI, optical audio, and a standard 3.5mm audio interface. 
Alta's remote control uses the same black and silver design as the overall machine. The design is minimal and it feels good. However, the operation is somewhat unaccustomed. The return key and menu key are contrary to the commonly used Android devices. At the same time, the key setting is too flat, lacks recognition, and is not easy to operate blindly. 
Alta's operating menu is very simple, fluent, and does not use the mainstream smart operating system, but has all the basic functions. In this regard, BOE said that the current TV operating system is still not simple enough in terms of experience, more cumbersome, and Alta simple and low-key design style will conflict, although not using a smart operating system, or to meet the needs of most users of. 
Alta's simple design menu is as good or bad as it may be, depending on the user’s personal preferences. 
BOE Alta's image quality performance is still good, after all, the relevant data show that BOE is the world's top five shipments of LCD panel manufacturers, there are still advantages in the hardware, this point is also reflected in its industrial design, the whole The machine's design and workmanship can really give people a fresh feeling. However, in the face of the impact of Internet companies, Atla's smart interactive price of 19,800 yuan is its short board, perhaps this is also related to the positioning of Alta high-end grade, but whether to win the user's identity, has yet to be further test of the market .