The performance is gratifying After entering the month of August, major color TV companies began to publish their half-year performance reports one after another. Among them, the domestic color TV brand data was bright and they delivered a good transcript.

According to the TCL Group's financial report for the first half of 2013, TCL Group achieved a total operating revenue of 39.06 billion yuan in the first half of the year, an increase of 31.5% year-on-year, and a net profit of 1.07 billion yuan, a year-on-year increase of 122.2%. Among them, TCL Multimedia achieved operating revenue of 16.02 billion yuan, up 20.3% year-on-year, and achieved 7.818 million LCD TV sales, a year-on-year increase of 20.7%.

Hisense Electric's 2013 semi-annual report shows that from January to June 2013, the company's revenue was 13.6 billion yuan, up 35% year-on-year, and the net profit attributable to shareholders of the parent company was 810 million yuan, an increase of 41% year-on-year. Among them, domestic sales of LCD TVs increased by 27% from January to June 2013. The Changhong Group's semi-annual report shows that from January to June 2013, the company achieved total operating revenue of 28.038 billion yuan, an increase of 20.73% year-on-year; total profit of 479 million yuan, an increase of 71.15% year-on-year; net profit of 367 million yuan, a year-on-year increase of 97.07% The net profit attributable to the shareholders of the listed company was 227 million yuan, an increase of 54.39% year-on-year. Shenzhen Konka A's first-half performance forecast shows that the net profit attributable to shareholders of listed companies in the first half of Konka Group was 40-45 million yuan, a year-on-year increase of 248.82%-292.42%.

In the first half of this year, China-made color TV brands have achieved such good results. In addition to the support of energy-saving subsidies, the transformation of high-end products and the pursuit of high profits are also a very important reason. From the first half of the year, companies have introduced 4K ultra-high-definition televisions with leading technology to glimpse clues.

Industry senior observers pointed out that in the first half of the continuous downturn in the economic environment, China's color TV can still maintain such rapid growth is extraordinary, but behind the simultaneous growth in sales and profits, or as a successful transformation and upgrading of China's color TV industry result. The traditional color TV market is a "full competition" and "low profit" Red Sea market. However, China's color TV companies have successfully broken the original market pattern and have an absolute advantage in the high-end 4K TV market.

According to Ovid Consulting's data, China's color TV brand has won nearly 95% of China's 4K TV market, far ahead of the Japanese and South Korean TV brands.

Although Japan and South Korea TV companies have the technical advantage of 4K TV, their hesitancy and difficulty in choosing between OLED and 4K have given Chinese TV companies an opportunity. Although Japanese and Korean companies have successively launched 4K TVs, their high sales The price still deterred domestic consumers. At present, China’s 4K TV technology is very mature. Some of the high-end models have already equipped with quad-core or even 8-core processors, allowing users to see the best 4K effect. Moreover, domestic color TV companies have switched to 4K technology in 2K. The breakthroughs also solved the lack of 4K sources.

In addition, in order to accelerate the popularity of 4K TV, domestic color TV companies will also pull the price of 4K TV to a price acceptable to ordinary consumers. According to understand here, the current domestic brand price of 55 吋 4K TV has basically been within 10,000 yuan, and some even fell below 9,000, high-end technology, the price is acceptable, domestic TV brand success counterattack on the top.

Of course, domestic color TV companies are not desperate to put all their chips on 4K ultra high-definition TVs, and OLED TVs are also actively being deployed. According to TCL, China Star Optoelectronics is currently considering building an 8.5-generation production line to produce OLED TVs. Changhong and BOE are also actively promoting the development of OLED TVs.

As China's color TV sets become more comprehensive, the original pattern of global color TV has been completely broken, and China's color TV has achieved a transformation from followers to leaders. According to DisplaySearch data, in the first quarter of 2013, TCL surpassed Sharp and Sony for the first time, ranking among the top three in the world's color TV industry. At the same time, Hisense and Skyworth also leapt into the top seven. China's color TV sets are widely recognized both in brand and products. At the same time, China's color TV brand innovation has also been further improved, and its product competitiveness has gradually reached the top level in the world. Therefore, the success of 4K TV is obviously not an isolated incident. With the help of the overall superiority, the power of discourse of China's color TV industry has also been greatly enhanced, and it has successfully achieved the "upward shift" of the industrial value chain, which has brought about a rapid increase in value-added products and profits.

For the development of the second half of the year, the industry is generally optimistic. The industry believes that with the outbreak of 4K TV and the popularity of smart cloud TV, the Chinese color TV market will continue to develop rapidly.

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