Foreign media rumors that AMD has licensed the Radeon GPU patent to Intel, so the two companies that are in the PC market are finally working together on the GPU, which is undoubtedly to counter the current rising NVIDIA.

NVIDIA has been highly sought after in the past few years for its GPU application advantages in AI. Intel lacks its competitive advantage in the GPU field, although it claims that it can help it develop another path in the AI ​​field by acquiring FPGA vendor Altera. However, most of the current AI servers use NVIDIA GPUs to see that Intel is already at a disadvantage.

After years of hard work, although Intel's own GPU has already gained a dominant position in terms of market share, performance is not as good as AMD's Radeon GPU and NVIDIA. This shows that it is difficult to catch up with these two GPUs. Enterprises.

AMD's GPU was acquired from ATI. At the time, ATI and NVIDIA were the two most powerful GPU companies on the market. However, after AMD's acquisition, AMD was often in a loss due to its poor management. It was unable to support both GPU and CPU. R&D, natural GPUs have been placed in a secondary position, and the technology gap with NVIDIA has shown signs of widening in recent years.

Under such circumstances, AMD will be a good choice to license its own GPU to Intel. Although the two are playing in the CPU market, the two sides in the GPU market are more complementary, and this is the face of this NVIDIA. A common enemy, after licensing to Intel, AMD can get about 200 million US dollars in revenue every year, which is undoubtedly a nectar for AMD, which is currently lacking funds.

Against NVIDIA? AMD licenses GPU patents to Intel

In addition, in the current hot VR market, GPU is also a technology of great concern. Due to the obvious performance advantages of NVIDIA, VR of the market generally adopts NVIDIA GPU, while AMD mainly relies on its own customization advantages. The gaming machine market has an advantage, but if the performance gap between the two sides continues to widen, then AMD's complete loss to NVIDIA in this area is a foreseeable result.

Intel certainly hopes to make a difference in the VR field, but because Intel is not willing to introduce customized products for "small markets" such as game consoles, the competition with AMD is not strong, but in the mass market AMD's GPU and Intel in the industry. The combination of the CPU market advantages may be a powerful blow to NVIDIA.

The cooperation between Intel and AMD in GPU is at least a good thing for both parties. It can effectively attack NVIDIA. Of course, when the competition between the two sides increases again in a few years, it is hard to say. The market competition is such that today is the enemy tomorrow. It is a friend, the key is that cooperation is a relationship of profit.

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