Legend has it that there is a footless bird that can fly over the forest, because there is no foot, no stop, no end, only choose to fly, no flight to stop. When you are tired, you can only rest in the wind. A footless bird can only land once in a lifetime, that is when it dies. This article refers to the address: http:// It is not too appropriate to use such a legendary bird to describe the current millet, but the status quo of Xiaomi is indeed similar to this legendary bird. It can't stop, it can only keep flying, it is its own wish. It is also not important to have a physical "disability". What is important is that it has been flying, and where the "end point" is, perhaps neither Xiaomi nor Lei Jun knows. Speaking from the millet handle of 99 yuan Half a year of public beta, Xiaomi handle finally debut at the beginning of this year, priced at 99 yuan, this Bluetooth handle supports millet TV, millet box, millet tablet, millet phone, adapt to most third-party video game hall. This is another new member of the Xiaomi family after Xiaomi's mobile phone, tablet, TV, wristband, router, purifier and mobile power. The future family of Xiaomi will continue to expand. No one knows where the end is. Xiaomi is carrying a capital dream that can't stop and can't stop. On the eve of the game controller's rush to break out, as the country's leading company to cut into the Internet with hardware, Xiaomi has not let go of this product, and this is still under the premise of Xiaomi's efforts to create an interactive entertainment ecosystem. Xiaomi can use the handle to connect its TV, mobile phone and more interactive projects that may appear in the future. Moreover, it should be noted that the business model of Xiaomi's handle has a natural similarity with Xiaomi's mobile phone in a sense. The handle can be sold for free, zero gross profit, or even slightly lossy. The handle of less than one hundred yuan can bring a single user value higher. This is in line with Xiaomi's platform, which is profitable through MIUI and abandoning the model of hardware profitability. In comparison, the handle is more vertical. Therefore, from a commercial point of view, Xiaomi’s entry is no problem at all, but the question is: Is the entry of Xiaomi good or bad for the game controller that has just begun? For Xiaomi, the handle makes money or not, No Care, it is a big manufacturer, profit can be realized from other places, and can still wait for the handle industry to be truly perfect. Therefore, the price of Xiaomi can be sold for 99 yuan, or even lower in the future, but for those startups? Xiaomi is forcing these startups to follow its rhythm. However, have we ever thought that these startups are the important existence that leads the direction of the development of this industry, and it is the existence of more innovative construction of this industry. The giant millet is just a ticket-playing character. The worst result is that the pat on the butt is just that it has no effect on himself. The first intention of Xiaomi to make the handle is to serve the user of Xiaomi and serve the mobile phone users. The adaptability of Xiaomi in the handle is inevitably superior on the Xiaomi mobile phone, but on other mobile phones. not necessarily. According to the author's breaking news, initially, Xiaomi's handle is perfect to support Xiaomi mobile phone, but in the latest publicity copy, Xiaomi began to remove the mobile phone. That is to say, for Xiaomi, the existence of the handle is only a product for ecological service, and its center of gravity will not be pressed on the handle, but it is easy to handle, obviously not in terms of concentration and professionalism. It will take too much effort. Such replication is not a fortunes in the industry. Moreover, will it bring good results to Xiaomi? Xiaomi is deviating from the "focus"? The results are often not very good, why? Or focus. Borrowing some time ago, Zhou Hongyi wrote an article on why a department of a big company can't do small companies? It mentions that the biggest advantage of a small company is that the team is small, but if you only do one thing, just do one. The product, only one function, mobilizes all the manpower, can achieve the ultimate. There are too many businesses in large companies, and weekly meetings are held. The business of some departments may not be ranked in the top 10 discussions. There are also intrigues in the big companies, and they are like the movies. They don't support each other. A big company looks like more money and more people, but because the company is bigger, it is even less gambling. Xiaomi, in the end is following the "successful focus on word of mouth" or will it be inconsequential to the direction of a comprehensive flowering product? After the success of Xiaomi's mobile phone, we saw that Xiaomi started a big leap forward expansion. In the hardware field, Lei Jun, one of the partners, has invested in more than 30 hardware projects, and is mainly based on intelligent hardware companies. Purple rice (millet mobile power), Huami (millet bracelet), Zhimi (air purifier) ​​were born. In the content and service areas, Iqiyi, Youtu, Thunder, Jinshan Software, Xishanju, Huace Film and Television have joined Xiaomi this chariot. In addition, for example, Midea, Jiu'an Medical... Xiaomi's front line can be said to be getting longer and longer, but this seems to be inconsistent with Lei Jun's famous "Focus, Extreme, Reputation, Fast" seven-character. Of course, some people will say that the core value of Xiaomi is originally to serve the users of Xiaomi, not to build mobile phones, but what we can see is that the actual situation is that after the Xiaomi long line in 2014, as the base camp The mobile phone business is no longer unbreakable. In 2014, Huawei, Meizu and other domestic mobile phone manufacturers are gradually narrowing the gap with Xiaomi. Xiaomi has successively erupted such as glue door and middle frame door. On other fronts, the millet router was exploded with wire as the antenna material, the air purifier was accused of plagiarism, the TV was suppressed by the music, and the market was already dominated by UC, the new tour, etc., Xiaomi’s Focus, extreme, and quickness seem to be gradually moving away. What we are seeing is a gradual, bloated, "bug" frequented millet. And this is not the end, Xiaomi will continue to bloated, if not unexpected, as long as it is an intelligent product, Xiaomi will be involved. All of this stems from the positioning of Xiaomi for itself - "an Internet company." Millet bubble can bear pressure geometry In Xiaomi's latest round of valuation, Xiaomi's valuation has reached a $45 billion mark, and in mid-2012, when Xiaomi was valued at $4 billion, we were still unbelievable. In less than two years, Xiaomi’s valuation has risen in a straight line. This valuation is already three times that of Lenovo. This is definitely not a valuation at the premium of a hardware company. In the past, "Forbes" Chinese editor Yin Sheng once commented on Xiaomi: The key to Xiaomi's entire business model is that users must have strong dependence on their products, otherwise their value will be greatly depreciated, and the dependence may eventually come from Xiaomi. Exclusive service on the platform. Based on this, you should use mobile phones, TVs, air conditioners, refrigerators, washing machines, stereos, cars and even houses. Xiaomi should be Xiaomi. The movies, music, and reading content you watch should also be Xiaomi. This is Xiaomi's ambition and dream. Therefore, Xiaomi is destined to continue to expand the product camp, continue to move forward, it can not stop, can not stop, it must complete a race of even two marathons with a hundred meters race. Both the capital side and Xiaomi are clear, and once stopped, they will never run again. It's like a bubble. Before the final break, no one knows how much pressure it can withstand. People only see the bubble grow bigger, but turn a blind eye to its upcoming critical point, but if it doesn't continue to preach, This bubble is going to shrink. Win 3 Flood Light BAT86 is applicable with different lamps and power(max 250 W),
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