Since May last year, a number of intelligent hardware companies have emerged in China. Up to now, almost exactly one year, what are the views of domestic intelligent hardware manufacturers on the development of intelligent hardware?

The content of this article refers to Ying Xiao Wang Xiaobin (inWatch watch), Picooc Zhang Yue (smart scale), fruit shell Gu Xiaobin (smart watch), happy mommy Tao Jianhui (fetal language instrument), BroadLink Liu Zongru (smart home remote control), ant vision Politics (virtual reality helmet).

In addition to being a game helmet, the other five are old friends and old faces, so I have a big feeling that in the past year, the domestic smart hardware market seems to be full of flowers, and the company that really shines is not. To achieve the degree of mutual ups and downs, the smart hardware market needs more and more excellent companies to emerge.

The roundtable discussion was not long, and a little while was occupied by the host's personal analysis. But from the one-minute statement of each intelligent hardware company representative, they can still see their achievements and changes this year. Here are the main points:

Picooc Zhang Yue: Picooc smart scales are mainly sold in e-commerce platforms such as Jingdong Mall, and now have sold 30,000 to 40,000 units. Zhang Yue believes that there are two key points in making intelligent hardware, and it is also the advantage of the self-considered team: 1. Make the product into a work of art. 2. Sell the product.

Local intelligent hardware manufacturers successfully talked about: How is smart hardware successful?

At the same time, it is mentioned that content and services are more important than products. Without this, hardware is of no value. This is one of the common views I have heard from most smart hardware entrepreneurs.

He mentioned a set of data, with 75% of iOS users and 25% of Android users, 80% of which are from Samsung users. 66% of users are willing to buy or recommend to other users. What I want to say is that people who consume smart hardware are not too bad.

Wang Xiaobin, CEO of Yingci Technology: Wang Xiaobin is a staunch supporter of smart watches. He believes that smartphones will be replaced in certain scenarios. Especially when the smart watch is worn on the wrist, this position will have an advantage in experience. There is not much talk about the performance of the past year.

Gu Xiaobin, CEO of Shell Electronics: Gu Xiaobin used such a description to define the results of the shell electronic last year, "a few smart watches that achieve mass production and shipment", the subtext behind it is the past year, behind the smart watch, in fact, There are a lot of people who have been killed.

At the same time, he mentioned that the sales of the shell watch last year were approaching Samsung, but no specific figures were given. As of last year, the double eleven shells have said that more than 200,000 smart watches are scheduled, and the Financial Times reported that the sales exceeded 100,000.

Liu Zongru, CEO of Broadlink: As a representative of smart home, Liu Zongru summarized what they are doing now:

1. Make smart products the most simple, through the WiFi module to achieve fast interconnection, now they are custom-made and individual user products are doing.

2, the interconnection between products, and the interconnection between the end and the end, mainly with Baidu, Xiaomi, 360 and home appliance giants, these leading manufacturers can achieve interconnection at the product level.

3. Make the device truly intelligent and intelligent through the sensor network.

Happy Mommy CEO Tao Jianhui: Tao Jianhui emphasized that the original intention of this project was to make the traditional fetal heart rate instrument intelligent and Internet-based. In practice, emphasis is placed on quality and brand.

Ant Technology CEO 覃政: 蚁视科技 is a new company that was established at the end of last year. However, the ambition of 覃政 is not small, and it is hoped that the virtual reality representative products made by the Chinese will be recognized by the world.

He introduced that his virtual helmet product is the third officially released product in the world. There are nearly 10 international patents. From the optical module developed by himself, he has expanded from optical perspective to 100°. This product will be available soon.

In addition, they have plans to launch a smart glasses. It is expected that at the end of the year, their smart glasses products will support a 150° viewing angle and weigh less than 200 grams.


For more information on intelligent hardware and its reference design, sign up for the [ 2014 China Intelligent Hardware Reference Design Forum ].

2014 is the first year of intelligent hardware development. Many well-known technology companies such as Google, Apple, Samsung, Ali, Baidu, Xiaomi and 360, as well as many small enterprises swarming in, have joined the war and triggered a round of arms race. The rapid development of various technologies has spawned a huge intelligent hardware market. The software and intelligent combination of software systems and smart chips enable the products to have intelligent functions, including hardware design, system development, manufacturing, software development, and cloud. Services, big data, value-added services and other large industrial chains, the potential of the trillions of market opportunities is immeasurable. At the same time, venture capital institutions are increasingly favoring smart hardware, and they are scrambling to start investing in hardware projects.

The tide of intelligent hardware is unstoppable, this is a big era for makers to pursue their dreams! However, the threshold of hardware products is very high. In addition to the financial problems, hardware product design is a big bottleneck for the success of domestic entrepreneurial teams. As the most basic chip manufacturers in the smart industry, they are naturally gearing up, launching perfect reference designs for smart devices such as smart homes, wearable devices, smart medical devices and smart cars, giving BOM and cost control to engineers and smart hardware entrepreneurs. It plays a key reference role in accelerating product time-to-market and reducing redesign cycles.

In view of this, Electronic Enthusiasts Network has planned the "2014 China Intelligent Hardware Reference Design Forum", inviting well-known chip vendors, investment institutions, hardware system integrators, startups and OS/software applications/APP developers and other industry elites, focusing on hardware At the NEPCON exhibition of design and manufacture, we put forward valuable opinions on the design and development of intelligent hardware products and the development trend of the market, to assist product engineering developers to provide reference in designing products or starting a business.

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