YIWU JUHE TRADING COMPANY , https://www.nx-vapes.com
The Fourth World Internet Conference recently kicked off, marking a significant moment in the global tech landscape. Alongside the main event, the "World's Leading Internet Scientific and Technological Achievements Release Activity" took place at the Wuzhen Hall within the Wuzhen Internet International Conference and Exhibition Center. VR Network reports that Ge Wei, Apple’s Global Vice President and Managing Director for Greater China, delivered an insightful speech on Augmented Reality (AR) during the session.
Hello everyone, I’m Ge Wei. Thank you for giving me this opportunity to connect and learn with all of you here. I was born in China, and I’m truly grateful to CEO Tim Cook for allowing me and my family to return to China this year. Before that, I was based at Apple’s headquarters in the U.S., where I led a team focused on wireless technology and software engineering.
For developers in China, Apple has always been more than just a platform—it’s a launchpad for creativity and innovation. Our iOS ecosystem, combined with the App Store, has created over 1.8 million jobs in the region. Chinese developers are incredibly talented and driven, and the App Store empowers them to reach over 190 markets worldwide with ease.
Today, I’d like to share Apple’s latest breakthrough in AR innovation. Augmented Reality, or AR, is about blending the real world with digital elements. When paired with iPhones and iPads, it transforms how we interact with our surroundings. For instance, this image shows a child using an iPad camera not just to see her room, but also to experience the magical world from a storybook. This is made possible by our new core technology, ARKit.
One of the key strengths of ARKit is its ability to leverage the advanced hardware in recent iPhone and iPad models—like sensors and processors—without requiring any special new components. That means hundreds of millions of devices can support ARKit, making iOS the largest AR platform in the world.
ARKit offers powerful tools for motion tracking, plane detection, lighting adjustment, and environment compatibility. It also works seamlessly with third-party frameworks and Xcode, making it easier for developers to build stunning AR experiences.
Let me show you some examples. In one app, ARKit allows users to explore the night sky as if guided by an astronomer, sparking curiosity among students. Another app helps medical students learn anatomy through interactive, visual experiences. A multiplayer game developed by Shanghai-based Directive Games brings a virtual battlefield into your living room, adjusting sound based on your position for an immersive experience.
ARKit also includes facial recognition features. For example, a popular WeChat app by Tencent uses these technologies to let users experience the traditional Sichuan Opera face-changing performance in a fun and engaging way.
We believe AR holds limitless potential. It can revolutionize how we learn, work, and interact with the world. While we’re proud of what we’ve achieved with ARKit, this is just the beginning. We’re excited to see Chinese developers push boundaries across industries like education, healthcare, design, and architecture. With their creativity, they have the power to build globally impactful products and help shape a better future for all. Thank you.