When a new technology tries to join an Apple mobile phone, many factors will be considered. Once the product is successful, the technology will leap from practice to mainstream products. In fact, AR technology seems to be less important now. If AR products are successful, the main thing to consider is the economies of scale--can you make AR products that ordinary people can afford? But in addition to technology and cost, there is another factor that is often overlooked: recognition and acceptance, that is, whether people can prepare for this new technology from the heart.

Technology is a standard, which is inseparable from our inseparable culture. Even small technological developments can bring about major changes and developments. For example, optimization of the Facebook feed algorithm can lead to major changes in human behavior that may disrupt the entire industry. The new concept of new culture brought about by AR augmented reality takes time to adapt. With the advancement of AR augmented reality technology, the public acceptance of AR continues to increase, and the AR technology maturity curve will reach an inflection point: people know this technology, but the golden age of AR has not yet arrived. Only when the technical and cultural identity reaches a certain level, AR augmented reality technology can truly become a part of our lives.

AR augmented reality will become the next big universal platform, showing the integration of real world into real scene through the combination of digital and data. The future AR technology is likely to be made into AR glasses, which perfectly combines AR augmented reality technology with reality. AR will change our lives, extend and enrich the time we receive information, and remind us every day of major changes in our lives. AR products will be continuously updated. The first generation of AR head-end devices from Microsoft and Magic Leap has been released. However, at present, these AR head-mounted devices are still facing a small crowd, just like the BlackBerry before the Apple iPhone.

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The main representatives of the current AR culture are Pokémon Go and Snapchat. When we are playing the Pokémon Go game, we are gradually forming new habits to build a social culture of virtual and reality. This is the first time in history that tens of millions of people interact in a single game space. It is this kind of AR game that gradually prepares us for a future where AR is everywhere: our cabinets contain a digital virtual pet, and our AR glasses automatically refresh the latest news from time to time. AR's first share of Ai Ke provides complete and mature industry solutions for AR technology in advertising, book publishing, toys, education and other industries, which will greatly promote the rapid arrival of the AR era.

Venture capitalist Chris Dickson said: "AR augmented reality technology as the most important technology trend in the future will initially look like a toy." Recently, I have seen a lot of AR toys, which indicates that the AR era is coming. The question is: Are you ready?

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