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You've probably experienced this: turning on the TV, only to be greeted by a long boot ad. You can't skip it, fast-forward through it, or even shut it down. It's frustrating, right?
TV boot ads have become a common annoyance. In the early days of online video, people would search for content and download it. But as authorities cracked down and internet speeds improved, streaming became the norm. Advertisements became a key revenue source for video platforms. These 15-second or 150-second ads are irrelevant unless you're a paying member.
[Image: Why hate TV boot ads?]
With the rise of smart TVs, the big-screen experience has become more popular than ever. This shift has boosted the OTT advertising market, which is growing rapidly. For example, LeTV once sold its boot ad space for 1.8 million per day—comparable to the cost of a 10-second ad during CCTV news. This shows how valuable these ads have become.
[Image: Before LeTV TV boot advertising reached 1.8 million/day price]
OTT (Over The Top) refers to internet-based TV services that combine both internet and television features. These platforms offer more than just watching TV—they allow gaming, shopping, and more. Beyond boot ads, OTT ads come in various forms:
1. **Player list page package box ads** – displayed when not in full-screen mode.
2. **SMD ads** – shown before the video starts.
3. **Pause ads** – appear when you pause the video.
4. **Corner ads** – placed in the corner without interrupting the viewing.
5. **Full-screen ads** – appear when opening an app.
[Image: Most users are used to TV ads]
While many of these ad formats are acceptable, boot ads remain controversial. Users often complain about them, questioning why they must watch ads after buying a TV. Some even take legal action against manufacturers. The issue isn’t just about ads—it’s about understanding the business model behind them.
[Image: TV boot advertising has attracted many users]
Smart TVs run on Android systems, similar to smartphones. Boot time takes a few seconds, and without ads, the screen might show a black screen or the brand logo. Inserting ads during this time makes sense—it’s a way for manufacturers to generate revenue while avoiding an empty screen.
[Image: TVs without a boot ad are either dead black or show the brand Logo]
Moreover, smart TVs require daily updates, which can slow down the boot process. Even high-end models may take 10 seconds or more to start. So, showing an ad during this time isn’t entirely unreasonable. It’s a win-win: users avoid blank screens, and companies earn money.
[Image: TV warmup with intelligent system requires warm-up time]
While traditional TV ads have been around for decades, they were accepted as part of the experience. Internet TV changed things by offering fewer ads and more control. Yet, when boot ads started appearing, people began complaining. It seems like the "pick the bones inside the egg" phenomenon—something we accept in one form but reject in another.
[Image: Traditional TV advertising we have seen for decades]
In terms of targeting, OTT ads are far more precise. Using big data, they tailor ads based on user behavior, age, and spending habits. This means some ads might actually be relevant to you.
[Image: OTT Advertising Accurately Locates Users Through Big Data Analytics]
The goal of this article isn’t to defend boot ads, but to explain their role in the evolving digital landscape. They’re not as bad as they seem. As OTT advertising becomes more advanced, it will likely grow even more popular. As users, instead of just complaining, we should try to understand the value they bring.
For more information on smart TVs and boxes, visit Smart TV Information Network Sofa Butler (http://). A leading platform for smart TV and box news, offering insights, discussions, software, and more.