As one of the first concepts put forward in the field of Internet of Things, smart home has experienced several times from hot to dull, and at the beginning of this year's CES show, various dazzling new products will be launched. Pushed into the face of the media, although the technology of smart home has been improving, it has not been widely introduced to the market. The reason why it is so entangled is that it has an inseparable relationship with the ambiguous development model of smart homes.

Positioning: The long tail theory should be adopted for ordinary consumers.

Let's first review the knowledge of middle school. There is a widely used statistical curve called normal distribution. Most of the distribution of events in our life conform to this curve, including the cost of an industry and the return of wealth, the normal distribution curve. There are two long tails, which are theoretically infinitely extended. Although it seems to be rare, an industry can gain huge profits if it can seize the long tail market. Smart homes are no exception.

For example, last year's Philips smart light bulb, users can use the mobile device such as Ipad to switch the light bulb and change the color through WiFi. Although it is not a big project of great deity, the actual use is not big, but the win is simple and novel, the technical difficulty is small, the cost is not high, and it is easy to open the market. Although there is no high profit like a high-tech project, the audience is vast and it is a typical long tail.

Internet of Things

What are the needs of the long tail market?

For the smart home for ordinary consumers, the practicality should be the most important. It is best to make a fuss about security and water meter. Of course, the interesting little things are not impossible, just like Philips' smart light bulbs, but the premise It is the cost and price that cannot be too high, otherwise it will lose the precondition of becoming a "long tail".

In addition, the operability of smart homes must be as simple as possible, because for the products in the long tail market, it is generally not used to complete a very complex function, such as remote control of the refrigerator temperature, if the operation is complicated Need to set a lot of parameters, users will feel that it is better to manually adjust the refrigerator.

In fact, although everyone is saying that smart homes should be cheap, it is not an easy task to reduce the cost of smart homes. In particular, to achieve the degree of long tail theory, the industry needs to be developed so well that it is so Some small service costs can be neglected, in order to truly grasp the long tail market, most of our current smart homes are still relatively high-end products like CES, not the tail of the normal curve. It is the head.

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