The LCD TVs that dominate the living room can continue to maintain their position. Under the current market conditions, the answer to this question is increasingly difficult to trace. From a technical point of view, LCD panel technology is indeed more and more mature, and the cost is declining. The price of large-size LCD TVs is surprising. Although the rapid growth in recent years depends on the development of 3D, 4K, and smart technologies, the price decline is still the first stimulus element. However, the price of LCD panels will not continue to fall. With the gradual saturation of demand for replacement, the sales volume of traditional LCD TVs will encounter enormous challenges.


Global sales decline LCD TV market really should tremble?

1. Global LCD sales decline

According to statistics on the Internet, the global shipments of LCD TVs in the global first quarter fell by more than 20% in 2016. This is certainly related to the downturn in the global economy, but there is no killer innovation in LCD TVs is also an important issue. factor. New products can't stimulate the desire of users to buy, color and backlight, and even the addition of HDR technology is not enough to stimulate the average consumer.


Sales of traditional LCD TVs are declining

For many consumers, LCD TV's "high price and low price" is still the biggest attraction. Many internet brands rely on this measure to enter the market and stir the market for traditional TV brands. For example, LeTV and Xiaomi TV pay more attention to the construction of the future ecosystem, but for consumers, getting low-cost hardware equipment is a real benefit. It is the promotion of this type of “sales sale” that many households have realized the update of LCD TVs. However, the use of LCD TVs has a long life cycle. The release and satisfaction of this round of market demand is bound to bring resistance to the growth of the latter period.

"High-standard low-cost" means can not always be used, with the basic market demand to meet, the future growth of LCD TVs must be located in the high-end market, how to allow users to buy the impulse to buy a new machine? In the past, many people hoped for OLED TVs. This is a new technology, but the current development expectations are somewhat poor. Next we will talk about OLED products.

2, OLED technology can not keep up

The advantage of OLED TVs is that they do not have backlights, the colors of the screens are good, and the products can be designed to be very lightweight. With the seamless integration of energy-saving and curved surfaces and 4K technology, the original product is given more hope, but the technical problems gradually After the solution, the price has always been a deterrent to the development of OLED TVs.


Comparison of LCD TVs and OLED TVs (right OLED)

We know that many LCD TVs now have 55-inch products at a level of 3,000 yuan, while the price of OLED TVs is still maintained at the level of 10,000 yuan. In contrast, the price gap between OLED TVs and LCD TVs is too great for ordinary consumers to persuade themselves to purchase OLED TVs that are so expensive. At present, the promoter of large-screen OLED technology is mainly LG, which unites with many Chinese brands and is trying hard to lower the price of OLEDs. However, this process will undoubtedly take a long time. First, the reduction in the cost of technology is indeed not something that will be completed in one-half and half. On the one hand, the rapid price reduction is not suitable for LG to give OLED high-end positioning.


OLED TV prices are still too high

Therefore, the price of OLED TV can not reach the right position, this product can not really break out. The current situation is that OLED TVs and low-cost LCD TVs are symbiotic. Consumers buy LCD TVs, and high-end users are gradually considering OLED TVs. OLED technology can not keep up in a short time, in this section, the projector market has undergone great changes. In the past, projection has always wanted to compete with TV for the market. Now there is really a chance.

3, home projector new play

Why does the projector have new opportunities? Many users of traditional home projectors are familiar with it. In fact, there is no essential difference between traditional home projectors and projectors in offices and classrooms. Is nothing more than a higher resolution, better color performance, are all light bulb projectors, there is no change in the use of too much.


New Light Source Technology Makes Great Changes in the Projector

Home projectors need to be lifted. In the past, people with video studios would normally consider such products. After all, the ordinary people's environment using the projector still has a lot of inconveniences, and the wiring, hoisting, energy consumption, playback, and lamp maintenance of traditional home projectors are all too much trouble. Therefore, this product has always had a “luxury product”. Some concepts are only purchased by people with sufficient economic capacity, but this situation has been reversed recently.


System optimization frees the projector from the positioning of a single screen output

The emergence of three kinds of changes has given rise to a new life for the projector: The first is the emergence of new light sources, the low energy consumption of traditional projector lamp life, and the emergence of LEDs and laser light sources to solve this problem in one fell swoop. 20,000 hours of life can basically meet the needs of people's use. And LED and laser energy consumption are not high, long-term use is no problem; the second is the appearance of short focal lens and reflective ultra-short focal lens. This solves the issue of the projection distance.

The third is that the emergence of intelligent systems has also given the projector a new lease of life. The original projector is just a device for screen output, and it can be used only with a dedicated playback device. However, with the system, the projector itself can see the content on the network. In particular, cooperation between many brands and content vendors such as Mango TV and iQiyi has greatly enhanced the content of the products.

4, the market has a chance to break out?

In this technology and market, home projectors have new opportunities, especially products equipped with new light sources, whether ultra-short focal reflection products or LED pico projectors, have become consumers to upgrade the big screen option. Traditional LCD TVs can no longer meet people's needs, and OLEDs cannot be truly competitive in the short term. Therefore, it can be said that home projectors have ushered in a good opportunity.



Future projectors will become new options for large screens

Now many new brands are fighting for this market, including extremely rice, nuts, Xiaoshuai's cinema, etc. The new products of these brands compete for appearances, and the amount of publicity in the publicity is also very large, which has aroused the attention of many consumers. Especially in the past few days, President Xi also visited the Kamiyama. The exposure of this product has doubled. Therefore, home projectors are no longer the world of light bulb projectors. Under the promotion of new light sources, product upgrades are accelerating.


History gives home projectors an opportunity to break out

Worldwide TV sales are declining, but the growth of new light projectors is very obvious. It can be seen that for the pursuit of large size, people have not stopped the pace, but the attractiveness of LCD TVs has decreased. Price is not everything that solves all problems. Especially in the Chinese market, people's consumption is escalating. The demand for products is also increasing. Sometimes, ultra-low-priced products do not play. The new light source home projector caught up with the consumption upgrade this express train, I believe there is a chance of an outbreak.

Of course, many people now say that the new light source projector has to subvert the TV market. This possibility is still very small. After all, TV's position in the Chinese market is ingrained and it is hoped that this market will be completely overturned. Because of the inherent resistance to environmental weakness, such a product as a projector is too difficult for a new light source projector.

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