"Forbes" online edition today published an article signed by Ewan Spence. In his article, Spence said that Apple is actually ignoring the MacBook Pro laptop, just to help Apple gain a stronger future in the mobile space. The following is the main content of this article by Spence.

Apple ignores the MacBook Pro only to focus on the future of the mobile space

The MacBook Pro laptop may have found its way to success since its inception, but this situation does not change Apple's focus. In fact, Apple's future does not seem to focus on the traditional laptop and macOS system, but on the Pro tablet with iOS.

The mobile market is the basis of Apple's power. Although Android has a large share of this market (according to industry analysts' data, it is close to 90% of the global market), but such a high share of Android has not been converted into a 90% profit share. As we all know, Apple has achieved a profit share of more than 100% of the market. Of course, the value of Google (microblogging) does not depend on the sale of hardware, but by selling hardware to acquire Android users, and convert these users into the company's cloud business users, and then profit.

Now let's take a look at the different situations in the notebook market. In this market, Apple's share is only 7% to 8%. Apple ranks fourth in the top five notebook manufacturers in the world, but the company has more profits.

Apple has a strong and stable influence in the laptop ecosystem. With the launch of the new MacBook Pro laptop, Apple should be able to further consolidate and enhance this position.

Last year, on the occasion of Apple’s launch of the iPad Pro tablet, TIm Cook, the company’s chief executive, raised the question “Why are you still buying a PC?” So the real reason for Apple’s new initiative is What is it? Perhaps it is to transfer the daily tasks that are usually used on laptops to tablets, such as browsing the web, logging in to social networks, playing music and videos, recording notes, editing documents, sending messages, and so on. The iOS operating system is now very mature, and it also incorporates the capabilities of many third-party ecosystems and is used by a large number of users.

Nowadays, one of the big challenges for Apple is how to convince consumers to convert the concept from "laptop first" to "tablet first", which is exactly what iPad Pro should have in the Apple product portfolio. With the increase in functions such as smart keyboards and extended battery life, Apple's strategy of focusing on iOS tablets will be strongly implemented.

Indeed, the market demand for the new MacBook Pro has not been perfectly released, but it is worth noting that the internal hardware design of the MacBook Pro computer and last year's MacBook computer and MacBook Air computer is compared to the fixed-size single-card version of the iPad. Design, but also inferior.

Apple's strategy is to transform the stubborn users of MacBook Pro laptops into mobile device users of the company as much as possible so that they can purchase more profitable iPads and iPad Pros. So, will this strategy work? I think it will be successful given my experience with Windows 10. However, this may cause the biggest differentiation between the iPad Pro and the MacBook Pro to be diluted, which in turn hinders Apple's transitional measures.

Of course, this transition will not be as dramatic as Steve Jobs killing the iPod Mini. After all, there will still be a small number of core users who need high-end portable macOS devices. For these users, the iPad Pro is still difficult to cost their preferred alternative.

In any case, Apple still needs to go through a process to attract users to use iOS devices. This process will not advance rapidly and may need to be developed slowly.

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