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The HDR technology used on TVs increases the brightness range while increasing the contrast of the brightest and darkest pictures, resulting in a wider range of colors. In addition to significantly improving the grayscale, it also brings a darker or whiter color effect. 4K technology, perfect to enhance the user's vision. 
Completion of adversity growth new technology has contributed to
In 2015, the retail volume of China's color TV market was 46.74 million units, a year-on-year increase of 4.8%, retail sales amounted to RMB 157.2 billion, an increase of 7.5% year-on-year; the market average price was 3,363 yuan, an increase of 2.6% year-on-year, and the adversity growth was completed.
According to statistics, in 2015, global TV shipments were 226 million units. This number has decreased compared to 2014, with a year-on-year decline of 4%. However, although overall TV shipments have decreased.
In 2015, the average size of color TV products in China reached 44.5 inches, an increase of 2.3 inches over 2014, exceeding the global average size of 3.5 inches. On the other hand, high-end products continue to develop. In 2015, UHD new products reached 504 models, UHD product penetration rate was 31%; 55-inch large-size product penetration rate was 22%; smart product penetration rate was 73%.
In 2015, 4K ultra-high definition televisions have been thriving. The statistics show that in 2015, the compound annual growth rate of 4K ultra-high definition television reached 173%. In the past year, global shipments reached nearly 32 million units, and it has become an indispensable technology for the industry.
With the enhancement of the picture quality, various emerging technologies have come into existence, and video formats have developed rapidly, from the resolution, the earliest standard definition to the current 4K, or even 8K; the grayscale has been upgraded from 6 bits to the mainstream 10 bits; the color gamut has been from DCI P3. To BT.2020; frames from 24p to 60p, plus HDR to make up for the defect of high dynamic range of brightness, let the product's technology heighten to a higher level.
HDR Industry Standard Releases Changhong CHiQ TV Certified
On March 30th, the China Electronic Chamber of Commerce and the China Electronics Technology Standardization Institute convened the HDR display technology certification specification conference. The conference not only issued HDR display technology certification specifications, but also issued certificates for the first batch of HDR certified products.
20 models including Changhong CHiQ TV passed the certification, and Changhong TV has the highest pass rate among domestic TV brands. In particular, this certification standard is based on the 4K/HDR certification standard issued by Ultra High Definition Alliance (UHD), not only in terms of device resolution, color depth, color gamut signal input, electro-optic conversion standards, and peak brightness. The /HDR technology has been standardized and has also been defined in terms of increased dynamic range to make it more comprehensive and professional.
According to the specification, HDR TVs require a comprehensive combination of display devices, input signals, dynamic range, and peak brightness in order to display superior quality results. As the technology continues to mature, these will not be hindered by the performance of HDR. At the same time, HDR will become a hot product feature.
HDR+UMAX Cinema Content Parallels Hardware
On March 28th, Changhong introduced the G3 series TV equipped with the latest HDR technology, and at the same time launched a UMAX cinema system that includes audio and video quality enhancement, voice and convenient interaction, and enriching the three core areas of the film and television area.
UMAX Cinema System has excellent picture quality and sound quality. At the present stage, the most advanced image quality technology in the TV industry is HDR, and Zhang Subing, director of the Center for Conformity Testing of Digital TV Standards at the Ministry of Industry and Information Technology, believes that the HDR standard will establish a new level of color TV picture quality. The picture quality of the UMAX cinema system requires that the HDR standard be met first.
The first UMAX viewing area is equipped with G3 new products, which are jointly created by Changhong and Tencent Penguin TV. In the special zone, 4K and HDR film and television resources are updated in a timely manner and rich in quality.
According to related data analysis, there are 450 million households in China, of which only 85 million customers are involved in broadband through wired and wireless customers. The growth space is very large. The 2015 China Film and Television Consumer Behavior Report shows that at this stage cinema, television, and network platforms The omni-channel viewing has opened up, and 39% of on-demand movies are watched on smart TVs at home. This is higher than TV shows and variety shows. Watching movies at home has become a popular trend.
In the past year, 4K TV has been fully popularized, but there are still a large number of overage service machines. If you want to provoke consumers to purchase new TVs, you must make newer, better-quality products, even though HDR technology is very early. It has already appeared in the industry, but at that time even the upper part of the 4K technology development was mature. Now that the time has come, HDR has swept the industry and become one of the emerging technologies.